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This is the startup ideas podcast. Hosted by Greg Isenberg (CEO Late Checkout, ex-advisor of Reddit, TikTok etc). šŸ“¬ Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ X: https://twitter.com/gregisenberg LI: https://www.linkedin.com/in/gisenberg/ Free 5 day course on using the ACP method to turn strangers into customers via internet audiences and communities over here https://www.communityempire.co/

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Very, tight. I would say the messaging. It's our top 10 stocks to buy. The Motley fool stock advisor had just identified these 10 best stocks for investors to buy right now, and it's and, you know, learn how to get access by entering your email below. So these are actually I I call these tweet size landing pages because it's you know, 280 characters or less, create some some curiosity. And once you get in there, you get that email. I'm sure I haven't put my email yet, but you get, you get that email. You probably hopefully get some value, and then you get into that flow. They could see that, oh, you clicked here. You click there. And, you know, you don't make 9 figures by not, by not, you know, keeping keeping to send, e emails. My partner, Jordan, always says, if you ain't sending if you ain't sending, you ain't winning. That's what he says. So I'm sure Motley fool is sending a lot of emails, and this and and and the the the funnels are tight. Oh, like like you, I've signed up to many of their their funnels. And and if you have a, you know, one trepidation that I have when I when I create funnels for myself is like, I don't wanna be annoying. I don't wanna be annoying and sales y to the people that are on the receiving end of my funnel. I always wanna be helpful. And it's like, well, how often is too often to email is, like, once a week too often is two times a week too etcetera. When you sign up for these motley fool funnels, you get up to 4 emails per day per day. And that is obviously an extremely deliberate decision, that they have made. Right? They've been split testing this and doing all kinds of optimization of this. Over the course of years. So if they are sending 4 emails per day after you give an e email to them, that that isn't by right? That that was all pre thought about and and tested. So their data clearly showed that sending lots of emails to really get people to convert

Right now. Sure. So they have we we produce some work for them and they love the work but they've gone to all their vendors and they've basically said like, we're not paying you based on how, you know, for whatever reason. Yeah. I don't know. The first, you know, so my team came to me and and and was like, hey, do you know, like, a collection agency or something? Like, we we never have, you know, this never happened stuff. And I was like, no. I don't. You know, I don't know what to do. And my thinking is there's probably other agency owners or internet business owners that deal with collections, but there's no like you know, beautifully designed Stripe Atlas for collections type thing. There isn't like, I wouldn't even know where to go. So my question to you is is there an opportunity in creating a collections type business, for for more of a digital native entrepreneur? Yes. Do you know j k han? I don't think so. Hahn? Shoot. I hope I pronounced his name right. Kahan. Friends. So he's got a business that does this. And it's basically trying to, like, reinvent bad debt collections because it is important. And by the way, bad debt collections is all kinds. My favorite kind of bad debt collector is a bounty hunter. And I'm do do you know how bail bonds work? I've just seen them on science. So, so I think this company is called january.com. Changing debt collection for good. So it is a good idea, and someone's pursuing it. And people should find out more about it because I think he's a really smart guy. I've lost touch with him Oh, I mean, I, you know, we we see it we see it around sometimes, but I'm not that close to how the business is doing, but I've always been impressed by him. Okay. So bail bonds, I think, are this, like, insane product. Where basically what happens is, like, you get arrested and you may may have done it. You may have not done it. And so you post bail in between then and the trial date and, like,

And, I think, I mean, look at boring marketer, right, like AI assisted content. Yeah. I think we're gonna see more agencies doing programmatic SEO too. Yeah. Because, like, you know, you had this 1 to 2 year window where you can do it, and I think search just changes. So, yeah, I and I think I think we're gonna see more I think creative is becoming more and more of the next factor. Yep. And, it's really hard to find a damn good creative agency. Yep. So, yeah, I like it. Eric, where could people get more of your ideas? Yeah. Just at eric0siu on Instagram or Twitter. And or you can just go to the search for leveling up Eric Sue on YouTube, and, that's where I'll hang out too. Amazing. Alright. Thanks a lot, man. Thanks for having me. Later.

23 8. Oh, I need it. Give me a thank you. What? 23 8. I just said, yeah. 23.8. Tony needs it. I better go drop it off with him now. Hopefully, it pays my asking price to 25,000. There's gonna be a fucking you. There he is. Tony? What's up? How are you guys doing? Everything good? Here's the watch. No. Just give me 252. It's fine. 100 24. 5 years. No. I didn't say any pricing. Thank you. It's nice. I don't know. What you guys do now? I have to go. Do you have my chain, though? Yeah. I got the chance coming right now. Listen. That's making it very easy. 2048. That's it. Cheers. Thank you. I'm gonna pay you a wire, and I'm gonna get you the changes coming in, like, 5 minutes. Alright. Anyway, 249 100 -23800. Thank you. What? Thank you. Made 1100 bucks on that. The day is still young. Not really. It's, like, 3 PM already. You know, I think that's what's really interesting is no one was recording luxury watch, you know, hey, like, I'll buy this Rolex from you from $10,000 and then the seller's like, no, it's 8000, and then there's the back and forth, and it's all these characters. And it was absolutely genius. The right niche, the right format, the right timing. He's been doing it for 2 years. Before I get into the idea that I think you can have around this, he actually, you know, the other day gave some really good advice on how you can grow like him on social, I just wanna share it real quickly. Don't do what everyone's doing. Create a new kind of video that no one else is making. So he did that, like, jewelry exchange stuff. Make your videos both fun and informative. Keep trying different things until something sticks. Once you find something that

Opportunity, I think. Yeah. If you if you could do it, though, you need you need to get connected with these people, and it's hard. Yeah. It's hard. It takes time. And, the trust isn't necessarily there. That's why, like, I love the idea of having some person in the middle of it sort of, like, moderating it. You know, passion fruit is thing in the sense that, like, it's self serve. Anyone can go on there and you kinda you can book sponsorships. Like, we use it for we have a newsletter called you probably need a robot.com and for AI productivity and people book ads and, like, just it's awesome for us, you know, but we don't have people being, like, pitching us like, oh, hey. You should, you know, do merch. And you know what I mean? Like, so I think having someone in between and connecting could be really interesting. So I I do think that there's something on this idea. Dude, I gotta ask you I listened to the founder's podcast. So I I heard you, spoke to David Centra, and I wanna know what he told you. Oh, yeah. That, this great piece piece of advice, he did a show in New York. It was awesome. We hung out for a second before it. Yeah. He gave me this piece of advice that I've given to, like, a dozen people when they wanna start something. It's like, let's say you're a creator, or you're an entrepreneur and you wanna build this thing. Right? You have this list of, like, the 5 things that you should probably do. Like, if you're a creator, that's like, you know, get your beehive newsletter. It's like, get a course going, get, you know, get a carousel for Instagram. Like, all this stuff, right, that is so, like, this next the typical next steps, but usually the creators who have outlier success ignore all of those, and they go to something else that's unique. So it's, like, The advice from him is, like, take the 5 things that most people would do in this situation. Ignore them completely. They got you to write them down. Ignore them completely, and then go do something else more unique and better. Then that's great advice to, like, stand out. And it's so simple and tactical. Yeah. And I'm not surprised he has such good advice because, like, he literally studies the world's best people. Exactly. He's great. Like, you